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ether as part of a supporting service to a product or involved in a total service, people are particice . As a result of this, they must be appropriately trained, well motivated and the right type of ale placement or retailing. This fourth P has also sometimes been called Place, referring to the cha or delivered to consumers' mailboxes by delivery services other than the Post Office. Bulk mailingsperson. Fellow customers are also sometimes referred to under 'people', as they too can affect the c